We help conscious founders build their first brand without hiring professionals.
A self-paced system that empowers you to create a successful movement, from day one.
The right brand shines a light on your business.
Startups that invest in brand grow 3x faster: it can be the difference between success and failure.
But crafting it can be overwhelming, time-consuming, and expensive.
Expressing your vision via clear messages is crucial to business. But where to begin, what steps to follow?
So we built a system just for bootstrapping founders.
We are ex-agency humans who want to provide agency-level processes to founders without the $20k retainers.
No need to hire pros
Our system is designed as a first foundation so you can invest your resources elsewhere early on.
Real, tangible outputs
Quickly turn vision into real-world applications: name, logo, and website, so you can gauge product-market fit and ROI.
Build it yourself, but not alone
Go at your own pace, then validate you’re on the right track with our experts, so you don’t miss blind spots.
Our Brand Creation System™
A self-paced program designed to get you from idea to launch in 6 weeks
01 | STAND OUT
Clarity to define who you serve, what problem you solve, and how your brand uniquely claims it’s unique space in the world.
You will get:
One page brand house you can share with partners, investors, and designers.
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01 | Narrow down your perfect audience
02 | Identify their #1 problem to solve
03 | Tap into culture to create a movement
04 | Stand out from competitors
05 | Find category trends to ride or avoid
06 | Communicate a clear vision and mission
07 | Craft your brand story
08 | Craft a one-liner message
09 | Organize how you deliver
02 | EXPRESS
Be remembered and chosen through language and visuals. Develop consistent messages and images that will make your brand instantly recognizable.
You will get:
Complete brand guidelines - a playbook for how your brand looks and sounds.
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01 | Create a distintive personality
02 | Pick a memorable name
03 | Develop a simple logo
04 | Select your brand colors
05 | Pick your fonts
06 | Decide your visual style
07 | Write your core messages
08 | Output brand guidelines
03 | LAUNCH
Get in front of your customers step by step. Turn your brand into action with clear goals, channels, and messages.
You will get:
A simple website, social media, and launch plan to enter the market with confidence.
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01 | Define what you want to achieve at launch
02 | Introduce yourself to customers gradually
03 | Decide where to launch first
04 | Test different audiences’ responses
05 | Write messages for specific scenarios
06 | Launch on social media
07 | Develop a clear and simple website
Inside each stage
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Instructions
Clear and actionable, no jargon
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Brand examples
Get inspired
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Worksheets
Fill out step by step
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AI Prompts
To support your own thinking
Developed for founders.
Backed by experience.
15 years in corporate marketing, building Fortune 500 brands
Founded B+E™ to empower conscious founders using best in class techniques
“My mission is to help 10,000 founders build brands that make the world a healthier, more awakened, and more peaceful place”
Sasha Klimov, Founder and Chief Strategist
Save time
Use proven steps and clear instructions. Spend more time and effort innovating your product, not figuring out your brand.
Stop guessing
Get your hands on real-life examples from brands that actually work. See how we’ve built our brand. Apply it to yours.
Pay less
Hiring professionals and agencies is expensive. Save cash by using this guide and add our expert reviews when you need them.
Four steps to brand clarity
01 | Purchase and download
02 | Fill out step by step
03 | Use AI to support your thinking
04 | Add Expert Sessions as needed
Made for beginners
3 core modules
21 simple steps
In your own time
For any industry
Access to experts
Immediately actionable
Agency best practices
Expert Sessions
Book time to review your work when you are ready, with Sasha, our founder and Chief Strategist.
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We review your worksheets together to ensure you’re on the right track
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Stuck on any instructions? We can help provide clarity
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See what you may have missed through an outside perspective
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Build by yourself or with your team, and add when you need extra input.
Over 100 founders have already built their brands with B+E
“We launched a polished website in a matter of months. It was simple and straightforward.”
Rudy and Pedro, Co-Founders, LGP
“I went from dazed and confused to clear and confident. The exact grounding I needed to bring my business plan from idea to tangible form.”
Nikki, Founder, Oath to Growth
“It was a dream. I completely understood my vision and brought it to life with clarity, style, and intention”
Ricky, Founder, Source
“It provided me with so much clarity and direction. I’m thrilled with the expressions of my brand that I was able to create”
Lauren, Founder, Elevate
Learn the #1 reason most startups fail
And the tools successful founders use to avoid it.
Our Guarantee
Go from stuck and second guessing
To clear, confident, and ready to launch
Or your money back
*If you have filled out all the worksheets and had one Expert Session
