BUILD YOUR FIRST BRAND WITHOUT HIRING PROFESSIONALS.
THE FOUNDER’S LAUNCH TOOLKIT - ALL YOU NEED TO GET STARTED
Startups that invest in brand early grow 3X faster
But creating one can be overwhelming and expensive
So we built a system just for bootstrapping founders.
NO NEED TO HIRE PROS
Our system is designed as a first foundation so you can invest your resources elsewhere early on.
REAL, TANGIBLE OUTPUTS
Quickly turn vision into real-world applications: name, logo, and website, so you can gauge product-market fit and ROI.
BUILD YOURSELF, BUT NOT ALONE
Go at your own pace, then validate you’re on the right track with our experts, so you don’t miss blind spots.
THE FOUNDER’S LAUNCH TOOLKIT
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+ Audience niche
+ Insights
+ Bigger picture
+ Differentiation
+ Category trends
+ Vision and mission
+ Brand story
+ Positioning
+ Brand book
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+ Personality
+ Naming
+ Logo
+ Colors
+ Fonts
+ Visual style
+ Messaging
+ Guidelines
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+ Goals
+ Funnel
+ Channels
+ Launch Plan
+ Social
+ Website
+ Testing
INSIDE EACH STAGE
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Instructions
Clear and actionable, no jargon
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Brand examples
Get inspired
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Worksheets
Fill out step by step
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AI Prompts
To support your own thinking
GET YOURS
BUILD IT RIGHT FROM DAY ONE
01 | Purchase and download
02 | Fill out step by step
03 | Use AI to support your thinking
04 | Add Expert Sessions as needed
NO JARGON. NO MARKETING EXPERIENCE NEEDED.
GLOBALLY APPLICABLE
Made for beginners
In your own time
Made for start-ups
Access to expert reviews
For any industry
At a fraction of hiring pros
Immediately actionable
DEVELOPED FOR FOUNDERS.
BACKED BY EXPERIENCE.
EXPERIENCE building Fortune 500 brands for two decades
Adapted to give founders the same BEST PRACTICE tools
is your brand ready?
25 TASK BRAND LAUNCH CHECKLIST
Download our free guide that helps you avoid the #1 reason most startups fail at launch.
SAVE MONEY: COST COMPARISON
| TOOLKIT | FREELANCERS | AGENCIES | |
|---|---|---|---|
| INVESTMENT | $399 | $3k - $8k | $10k - $30k+ |
| CONTROL | Full | Partial | Low |
| SPEED | Fast | Medium | Slow |
| REVISIONS | Unlimited | Billed hourly | Limited |
OUR GUARANTEE
Go from stuck and second guessing
To clear, confident, and ready to launch
Or your money back
*If you have filled out all the worksheets and had one Expert Session
TESTIMONIALS
WHY FOUNDERS LOVE OUR TOOLKIT
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“We launched a polished website in a matter of months. It was simple and straightforward.”
Rudy and Pedro, Co-Founders, Le Great Outdoor
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“I went from dazed and confused to clear and confident. The exact grounding I needed to bring my business plan from idea to tangible form.”
Nikki, Founder, Oath To Growth
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“It was a dream. I completely understood my vision and brought it to life with clarity, style, and intention”
Ricky, Founder, Source
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“It provided me with so much clarity and direction. I’m thrilled with the expressions of my brand that I was able to create”
Lauren, Founder, Elevate
WHEN YOU’RE READY
BOOK EXPERT SESSIONS
Save time
Use proven steps and clear instructions. Spend more time and effort innovating your product, not figuring out your brand.
Stop guessing
Get your hands on real-life examples from brands that actually work. See how we’ve built our brand. Apply it to yours.
Pay less
Hiring professionals and agencies is expensive. Save cash by using this guide and add our expert reviews when you need them.
