THE EARLY HOURS
ARTICLES AND INSIGHTS FOR FOUNDERS
Five lessons for founders from my work on Fortune 100
What Amex, UPS, Philips, Dove, and Zendesk taught me that every founder should steal.
The hidden reason most startups fail - how founders can build brands that last
The real reason startups fail is not money or product, it is about the audience, and we have the antidote.
There’s an order to brand building. A founder’s guide to doing it right
Most founders build their brand out of order, and this guide shows the simple sequence that finally makes it click.
Fluff? A case for the very tangible outcomes of brand work
How brand delivers real outcomes that shape your product, your growth, and your revenue from day one.