We help conscious founders build their first brand without hiring professionals.
Startups that invest in brand early grow 3X faster
But creating a brand can be overwhelming and expensive
So we built a system just for bootstrapping founders.
No need to hire pros
Our system is designed as a first foundation so you can invest your resources elsewhere early on.
Real, tangible outputs
Quickly turn vision into real-world applications: name, logo, and website, so you can gauge product-market fit and ROI.
Build it yourself, but not alone
Go at your own pace, then validate you’re on the right track with our experts, so you don’t miss blind spots.
Our Brand Creation System™
Build and start doing business in 6 weeks.
01 | STAND OUT
Define who you serve, what problem you solve, and how your brand uniquely claims its unique space in the world.
You will get:
One page brand book you can share with partners, investors, and advisors.
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01 | Pick your perfect audience
02 | Identify their #1 problem
03 | Tap into culture
04 | Differentiate from competitors
05 | Spot category trends
06 | Communicate a clear vision
07 | Craft your brand story
08 | Write key message
09 | Organize your brand
02 | EXPRESS
Be remembered and chosen through language and visuals that will make your brand instantly recognizable.
You will get:
Complete brand guidelines so you can start creating professionally.
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01 | Create a distinctive personality
02 | Pick a memorable name
03 | Develop a logo
04 | Select brand colors
05 | Pick fonts
06 | Develop a visual style
07 | Write core messages
08 | Output brand guidelines
03 | LAUNCH
Get in front of your customers strategically so you can launch with intention.
You will get:
Website, social media, and launch plan to enter the market with confidence.
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01 | Define launch goals
02 | Introduce brand to customers
03 | Decide where to launch
04 | Create launch plan
05 | Set up social media
06 | Build a website
07 | Test and launch
Inside each stage
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Instructions
Clear and actionable, no jargon
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Brand examples
Get inspired
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Worksheets
Fill out step by step
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AI Prompts
To support your own thinking
No jargon. No marketing experience needed.
Build it right from day one
Made for beginners
In your own time
Made for start-ups
Access to expert reviews
For any industry
At a fraction of hiring pros
Immediately actionable
Developed for founders.
Backed by experience.
15 years building Fortune 500 brands
Adapted to give founders the same tools
What you’ll get: a brand kit ready for business
Designed to guide you step by step to tangible outputs you can start using.
| Brand Creation System™ | Hire Freelancers | Traditional Agency | |
|---|---|---|---|
| INVESTMENT | $375 | $3k - $8k | $10k - $30k+ |
| CONTROL | Full | Partial | Low |
| SPEED | Fast | Medium | Slow |
| REVISIONS | Unlimited | Billed hourly | Limited |
Start building today
01 | Purchase and download
02 | Fill out step by step
03 | Use AI to support your thinking
04 | Add Expert Sessions as needed
Our Guarantee:
Go from stuck and second guessing
To clear, confident, and ready to launch
Or your money back
*If you have filled out all the worksheets and had one Expert Session
Why founders love our system
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“We launched a polished website in a matter of months. It was simple and straightforward.”
Rudy and Pedro, Co-Founders, Le Great Outdoor
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“I went from dazed and confused to clear and confident. The exact grounding I needed to bring my business plan from idea to tangible form.”
Nikki, Founder, Oath To Growth
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“It was a dream. I completely understood my vision and brought it to life with clarity, style, and intention”
Ricky, Founder, Source
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“It provided me with so much clarity and direction. I’m thrilled with the expressions of my brand that I was able to create”
Lauren, Founder, Elevate
Bonus: Free Guide
Learn the #1 reason most startups fail and how to avoid it
When you’re ready: Book Expert Sessions
Save time
Use proven steps and clear instructions. Spend more time and effort innovating your product, not figuring out your brand.
Stop guessing
Get your hands on real-life examples from brands that actually work. See how we’ve built our brand. Apply it to yours.
Pay less
Hiring professionals and agencies is expensive. Save cash by using this guide and add our expert reviews when you need them.
